COMMERCIAL

285 Madison Avenue

New York

2019

PROGRAM

RFR Realty enlisted BFNY to create a scent for its newly renovated commercial property at 285 Madison Avenue. They sought to scent the two tenant amenity spaces - a ground floor multipurpose common room and their rooftop lounge.

CONCEPT

We saw using a custom created scent as an excellent opportunity to metaphorically connect the rooftop lounge with the ground floor common room and simultaneously create a scent that brought the idea of nature into the building. The rooftop lounge's outdoor component is serene and tranquil, designed as an a place to escape and recharge from the daily pressures of work. We looked at the open air, landscaped terrace and built a concept around the notion of nature as an refuge from the natural chaos of the city. In essence, the aroma became an extension of the outdoor garden, pulled through the building and acting as a connector, like bookends, between the roof and the ground floor. The goal was to create the aroma would serve as a constant reminder of a world outside the daily grind.

RESULT

Taking our cues from the rooftop garden, we designed a scent with fresh green, floral undertones and in the process, blurring the lines of distinction between the frenetic energy of the man-made and the tranquility of nature. The dominant green note gives the space the freshness of cut grass while the floral component, infused with a berry-apple accord, adds to the complexity of the Monet-like garden air.

SCENT PROFILE - FRESH GREEN

Apple Accord, Black Currant, Green Accord, Rose, Hyacinth, Fig Leaf, Geranium, Cedarwood, Sandalwood, Vanilla Bean.

TEAM

Creative Direction: Tony Perez

Perfumer: Jerome Epinette

Diffusion method:  Standalone & HVAC unit

Architect: Studios Architecture

Client: RFR

METRICS

PILOT

285 Madison became the Pilot Program for scenting RFR's select public spaces and commercial real estate properties.

PROGRAM

GET IN TOUCH:

Tel: 212. 254. 8703

Email: info@bfnyscent.com

134 Fifth Avenue

New York, NY 10011

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