RESIDENTIAL
20 East End Avenue
New York
2019
PROGRAM
20 East End Avenue was conceived as a marriage between a modern, idealized vision of city living, and the deeply rooted traditions of grandeur that defined the Gilded Age of New York City's luxury dwellings of the early twentieth century. BFNY was charged with creating a scent for the building's focal point - The Library and its adjoining Billiard Room and Bar - that supported and enhanced the design vision.
CONCEPT
We designed a scent that, like the architecture itself, allowed residents and their guests to experience the interior as a progressive unfolding of space. Our aroma was purposely orchestrated as a sequence of scaled and rhythmic episodes, intended to elicit in the occupants, an emotional reaction to the formal gestures of the architecture.
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Drawing on the archetypical design that reigned supreme luxury
pre-war NYC apartment buildings, we explored the notion of "library" as an intimate vessel in the larger context of the city and as a "diffuser" of knowledge, history, reference and language.
RESULT
We produced an aroma suffused with rich, smoky, leathery notes amplified by wisps of spiced pipe tobacco and ripened, honeyed apricot. Finished with the warm sensation of a wood burning fireplace, to match the decor, it precisely captured the magnificence redolent of the era of New York society's "Four Hundred," led by the Astors, Burdens and Vanderbilts.
SCENT PROFILE - SPICED WOOD
Nutmeg, Cypriol, Apricot Accord, Oud, Cedar, Patchouli,
Helichrysum Absolute, Gaiacwood, Benzoin, Madagascar Vanilla.
TEAM
Creative Direction: Tony Perez
Perfumer: Lucas Sieuzac
Diffusion method: Standalone & HVAC unit
Architect: Robert A. M. Stern
Developer: Corigin
METRICS
97%
Percentage of all responding residents who felt the scent improved the overall living experience. 82% felt it added to the perceived value of the building.